Mar 28, 2024  
2018-2019 Academic Catalog (August 2018 - July 2019) 
    
2018-2019 Academic Catalog (August 2018 - July 2019) [ARCHIVED CATALOG]

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COMM 315 Integrated Strategic Communication

(3)
An examination of how public relations, advertising, and marketing converge to achieve organizational goals by using strategic planning to coordinate communication of consistent messages and a coherent brand identity to multiple publics via a wide variety of ever-evolving media channels.




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