Dec 16, 2019  
2018-2019 Academic Catalog (August 2018 - July 2019) 
2018-2019 Academic Catalog (August 2018 - July 2019) [ARCHIVED CATALOG]

MKT 316 Advertising and Sales Promotion

Prerequisites: MKT 305 .
A systematic and comprehensive study of the management of the overall advertising effort in modern corporations. Topics include: development and implementation of advertising campaigns; overseeing the placement of advertising of all types in the various media, such as radio, television, newspapers, magazines, direct mail, Internet and outdoor; and the coordination of the advertising effort with the company’s overall marketing program.