May 26, 2019  
2018-2019 Academic Catalog (August 2018 - July 2019) 
    
2018-2019 Academic Catalog (August 2018 - July 2019)

MKT 410 Product and Price Management

(3)
Prerequisites: MKT 305 .
Product planning and new product development are discussed. Topics include concept development, test marketing, product positioning, and branding strategies. Conjoint analysis is used for new product development. Economic, financial, legal, and behavioral issues are considered in making pricing decisions


Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.