Feb 19, 2020  
2018-2019 Academic Catalog (August 2018 - July 2019) 
2018-2019 Academic Catalog (August 2018 - July 2019) [ARCHIVED CATALOG]

MKT 412 International Marketing

Prerequisites: MKT 305  
International Marketing addresses global issues and describes concepts relevant to global marketing, regardless of the current level or extent of the firm’s international involvement. Emphasis is on the strategic implications of competition within different country’s markets. The scope is not limited to a specific country or region. The purpose is to develop a framework or process for identifying and analyzing the important cultural and environmental differences among countries or global regions that impact purchasing decisions. As a result of completing this course, when surveying the tasks of marketing within a new international market, the marketer will understand and apply the process for creating market plans that include the impact of important cultural, economic, political, and social differences and changes within the various countries and regions.

Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.