Oct 19, 2019  
2018-2019 Academic Catalog (August 2018 - July 2019) 
    
2018-2019 Academic Catalog (August 2018 - July 2019) [ARCHIVED CATALOG]

COMM 301 Persuasion

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A study of persuasive theories and strategies including :  exploring how credibility and communicator characteristics affect persuasion; methods for measuring and changing attitudes and behavioral intentions; and learning how to structure and deliver persuasive messages from a social scientific perspective.