Mar 02, 2021  
2019-2020 Academic Catalog (August 2019 - July 2020) 
    
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2019-2020 Academic Catalog (August 2019 - July 2020) [ARCHIVED CATALOG]

COMM 301 Persuasion

(3)
A study of persuasive theories and strategies including :  exploring how credibility and communicator characteristics affect persuasion; methods for measuring and changing attitudes and behavioral intentions; and learning how to structure and deliver persuasive messages from a social scientific perspective.