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Mar 02, 2021
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2019-2020 Academic Catalog (August 2019 - July 2020) [ARCHIVED CATALOG]
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COMM 301 Persuasion (3) A study of persuasive theories and strategies including : exploring how credibility and communicator characteristics affect persuasion; methods for measuring and changing attitudes and behavioral intentions; and learning how to structure and deliver persuasive messages from a social scientific perspective.
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