Jan 22, 2021  
2019-2020 Academic Catalog (August 2019 - July 2020) 
    
2019-2020 Academic Catalog (August 2019 - July 2020) [ARCHIVED CATALOG]

COMM 315 Integrated Strategic Communication

(3)
An examination of how public relations, advertising, and marketing converge to achieve organizational goals by using strategic planning to coordinate communication of consistent messages and a coherent brand identity to multiple publics via a wide variety of ever-evolving media channels.