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    Concord University
  Dec 17, 2017
Fall 2016 Academic Catalog (August 2016 - December 2016) [ARCHIVED CATALOG]

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MKT 316 Advertising and Sales Promotion

Prerequisites: MKT 305 .
A systematic and comprehensive study of the management of the overall advertising effort in modern corporations. Topics include: development and implementation of advertising campaigns; overseeing the placement of advertising of all types in the various media, such as radio, television, newspapers, magazines, direct mail, Internet and outdoor; and the coordination of the advertising effort with the company’s overall marketing program.

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