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    Concord University
  Dec 18, 2017
Fall 2016 Academic Catalog (August 2016 - December 2016) [ARCHIVED CATALOG]

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MKT 340 Marketing Research

Prerequisites: MKT 305  and either BGEN 202  or MATH 105 .
Marketing research is the key link between the customers which the organization serves and the strategic decision makers in that organization, whether in the for-profit or not-for-profit sector. Focuses on the gathering and analysis of data. Includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation, and the use of statistical software.

Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.

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