Jul 18, 2018  
Fall 2016 Academic Catalog (August 2016 - December 2016) 
    
Fall 2016 Academic Catalog (August 2016 - December 2016) [ARCHIVED CATALOG]

MKT 445 Marketing Management

(3)
Prerequisites: MKT 305   and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as :  product development, pricing, distribution networks, and promotion.  Combines qualitative and quantitative analysis.  Involves the use of marketing support software.