Mar 28, 2024  
2017-2018 Academic Catalog (August 2017 - July 2018) 
    
2017-2018 Academic Catalog (August 2017 - July 2018) [ARCHIVED CATALOG]

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MKT 305 Principles of Marketing

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A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution/supply chain management, pricing, and promotion.



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