Aug 21, 2019  
2017-2018 Academic Catalog (August 2017 - July 2018) 
    
2017-2018 Academic Catalog (August 2017 - July 2018) [ARCHIVED CATALOG]

COMM 301 Persuasion

(3)
A study of persuasive theories and strategies including :  exploring how credibility and communicator characteristics affect persuasion; methods for measuring and changing attitudes and behavioral intentions; and learning how to structure and deliver persuasive messages as well as conduct persuasive campaigns effectively.

Term Offered: (S)