Mar 29, 2024  
2011-13 Academic Catalog-Concord University 
    
2011-13 Academic Catalog-Concord University [ARCHIVED CATALOG]

Business Administration - Marketing Emphasis (BS BA)


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The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.

Core Requirements:


The Bachelor of Science in Business Administration degree requires successful completion of 120 semester hours, including (1) the Program of General Studies; (2) the Business Administration Core; and (3) one of the five areas of emphasis of study offered. In order to earn this degree, students are also required to maintain a cumulative grade average of at least 2.25 (C) for all courses in Business.

The Business Administration Core


The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student’s chosen area of emphasis.

*Note:


One of the two required Economics courses will satisfy a 3 hour Social Sciences general studies requirement.

Advising Alert:


Students who intend to choose a degree in Business will be required to take MATH 103 as a prerequisite for the following courses:

Additional Information


Business students may use MATH 101  to satisfy a General Studies elective.

In addition to the business core, 9-12 hours of designated courses arranged by the student and the academic adviser in a comprehensive program of study are required of all students in each area of emphasis.

Course sequence forms should be obtained from one of three sources: (1) the student’s adviser, (2) the Division Office, Nick J. Rahall Techology Building Room 203, or (3) the Division of Business website.

Advising


Each student is assigned a Division academic adviser who will be available to answer questions, provide guidance in course selection, assist in setting goals, and help students make knowledgeable career decisions. Students meet with faculty academic advisers to plan academic scheduling, and advisers sign all registration and change of schedule forms. Students are encouraged to meet with advisers periodically to discuss academic progress, career placement, and special needs.

In order to register for most* of the upper level courses required for the business administration degree, students must be admitted to the Division of Business or take courses that are open by prior arrangement with other Concord academic programs. Requirements for admission to this status are:

Transfer Credits


The Division of Business accepts courses for credit from other 4-year state institutions and from business programs accredited by the Association to Advance Collegiate Schools of Business, (AACSB). Credit for most online courses will only be accepted from AACSB accredited institutions. Transfer credits of 100 and 200 levels may not be accepted for 300 or higher credit; these credits may be accepted as general elective credit. No transfer credit can be given for any business course that is more than 10 years old; Concord may agree to accept such courses for general elective credit. In addition, the Division will not accept for business credit transfer classes with a grade lower than “C.” The transfer criteria for the following three courses are more restrictive; specifically, transfer credit (including 100 and 200 level, as well as, upper level credit) will only be accepted for credit if transferred in within 5 years and with a grade of “B” or better:

Note:


The student may appeal this rule to the Division, whereby a committee of Division faculty members will evaluate the merit of the appeal and forward the results of their decision to the Division Chair and the Registrar.

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