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Management |
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MGT 430 Seminar: Management (1-3)
.
(1-3) |
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MGT 440 Independent Study: Management (1-3)
.
(1-3) |
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MGT 441 Operations Management (3)
Prerequisites: MGT 305 and BGEN 335
Study of the production process, emphasizing planning, analysis and control. Topics include production planning, plant layout and materials handling, methods analysis, inventory management, scheduling, quality control, and work measurement.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 450 Internship: Management (1-3)
.
(1-3) |
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MGT 460 Practicum: Management (1-3)
.
(1-3) |
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MGT 465 Strategic Management (3)
Prerequisites: Completion of the Business Core, exceptions are MGT 410 and BGEN 440 which can be taken simultaneously with the course.
An examination of the managerial decisions and actions that determine the long-term performance of a corporation. Emphasizes the evaluation of environmental opportunities and constraints in light of a corporation’s internal strengths and weaknesses. Emphasis is placed on integrating previous coursework into meaningful corporate, business, and functional strategies. Students should plan to take this course in the last semester of their graduating year.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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-
MGT 470 Research: Management (1-3)
.
(1-3) |
Marketing |
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MKT 305 Principles of Marketing (3)
A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution/supply chain management, pricing, and promotion.
(3) |
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MKT 316 Advertising and Sales Promotion (3)
Prerequisites: MKT 305 .
A systematic and comprehensive study of the management of the overall advertising effort in modern corporations. Topics include: development and implementation of advertising campaigns; overseeing the placement of advertising of all types in the various media, such as radio, television, newspapers, magazines, direct mail, Internet and outdoor; and the coordination of the advertising effort with the company’s overall marketing program.
(3) |
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MKT 321 Sales (3)
Prerequisites: MKT 305
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include preparation for successful presentations, dyadic, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.
(3) |
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MKT 322 Retail Management (3)
A comprehensive study of the management of the retailing environment. Problems and alternatives facing retail establishments with respect to marketing functions are examined. Topics include: location, organization, operation, promotion, and merchandising policies.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 330 Marketing Channels and Distribution (3)
Prerequisites: MKT 305 .
A study of the management of the firm’s distribution system to provide effective, efficient, and reliable delivery of products and services.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 340 Marketing Research (3)
Prerequisites: MKT 305 and either BGEN 202 or MATH 105 .
Marketing research is the key link between the customers which the organization serves and the strategic decision makers in that organization, whether in the for-profit or not-for-profit sector. Focuses on the gathering and analysis of data. Includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation, and the use of statistical software.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 406 Consumer Behavior (3)
Prerequisites: MKT 305 .
An in-depth study of the concepts that help marketers understand why consumers behave as they do in the marketplace. Additionally, the impact of consumer behavior on the organizational-buyer relationship is included. Topics include the review of consumer research processes, market segmentation, strategic targeting, and the study of the consumer as an individual. Throughout the course students develop a project that applies consumer research and behavior. Among the topics related to consumer behavior are motivation, personality, perception, learning, attitude formation, marketing communications and social and cultural impacts. An international cross-cultural perspective and ethical dimensions of the consumer’s decision-making process are studied.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 410 Product and Price Management (3)
Prerequisites: MKT 305 .
Product planning and new product development are discussed. Topics include concept development, test marketing, product positioning, and branding strategies. Conjoint analysis is used for new product development. Economic, financial, legal, and behavioral issues are considered in making pricing decisions
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 412 International Marketing (3)
Prerequisites: MKT 305
International Marketing addresses global issues and describes concepts relevant to global marketing, regardless of the current level or extent of the firm’s international involvement. Emphasis is on the strategic implications of competition within different country’s markets. The scope is not limited to a specific country or region. The purpose is to develop a framework or process for identifying and analyzing the important cultural and environmental differences among countries or global regions that impact purchasing decisions. As a result of completing this course, when surveying the tasks of marketing within a new international market, the marketer will understand and apply the process for creating market plans that include the impact of important cultural, economic, political, and social differences and changes within the various countries and regions.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 420 Special Topics: Marketing (1-3)
Prerequisites: Based upon course content, the instructor will determine required prerequisite(s).
Selected topics in the contemporary marketing environment will be explored.
(1-3) |
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MKT 440 Independent Study: Marketing (1-3)
.
(1-3) |
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MKT 441 Applied Marketing Research (3)
Prerequisites: MKT 340
This course is focused on learning to conduct marketing/business survey research. It is client-based, meaning that you will learn the process by working on a project for a client–preferably from the local business community.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MKT 445 Marketing Management (3)
Prerequisites: MKT 305 and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as : product development, pricing, distribution networks, and promotion. Combines qualitative and quantitative analysis. Involves the use of marketing support software.
(3) |
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MKT 470 Research: Marketing (1-3)
.
(1-3) |
Mass Communication |
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MCOM 140 Basic Studio Production (3)
Introduction to audio and video production principles, techniques, and equipment in the television studio environment. Students will gain hands-on experience by producing programs such as entertainment segments, newscasts, and on-set interviews.
(3) |
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MCOM 141 Basic Field Production (3)
Prerequisites: MCOM 140
Introduction to video and audio production principles outside of the studio environment. Through lecture, exercises, and projects, students will develop skills that will enable them to identify and solve common production problems such as camera shading, lighting, sound gathering, and editing.
(3) |
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MCOM 142 Introduction to Mass Communication (3)
An introduction to the role of mass communication in our society. Organization and functioning of the various media are explored.
(3) |
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MCOM 218 Writing for Electronic Media (3)
Prerequisites: None
Writing for various radio, television and web formats. Students learn how to write in a style appropriate for online media, in blogs, in online-only stories, and in multi-media news or public relations packages. The focus is on quality reporting, writing and editing, not computer skills.
(3) |
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MCOM 238 Radio Production (3)
Prerequisites: and MCOM 140
Designed to prepare students for career opportunities that use sound production, this course teaches students how to use sound to enhance drama, commercials, news and other kinds of radio programming. Students will gain experience with the workflow and specialized tools associated with radio production, including audio equipment, microphone techniques, and digital editing.
Note: MCOM 260 (Practicum: WVCU Radio) to be taken concurrently.
(3) |
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MCOM 239 Television Commercial Production (3)
Prerequisites: and MCOM 140
Explores the many challenges in the process of the commercial production shoot. Students will learn preproduction, production, and non-linear editing skills that will help them identify and problem-solve common production obstacles such as camera shading, lighting, sound gathering and editing.
Note: MCOM 260 (Practicum: Television) to be taken concurrently.
(3) |
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MCOM 260 Practicum: Mt. Lion Television (1-3)
Prerequisites: MCOM 140
A practicum in which students apply classroom knowledge by actively working to produce a bi-weekly newscast, WMLT-Mountain Lion Television, which airs statewide on West Virginia PBS as part of “Campus Connection.”
Note: MCOM 141 Reommended
(1-3) |
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MCOM 260 Practicum: WVCU Radio (1-3)
A practicum in which students will apply classroom knowledge by actively working for the following campus communications organization: WCUR - the student radio station.
Note: Recommended: MCOM 140 taken previously or concurrently. COMM 141 Recommended.
(1-3) |
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MCOM 318 Electronic News Gathering (3)
Prerequisites: MCOM 141 , MCOM 218 , and MCOM 238
Examination, preparation and presentation of news for the electronic media. Students will create content for both radio and television by utilizing the writing skills and production knowledge learned during the basic production courses and writing for electronic media.
(3) |
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MCOM 321 Media Criticism (3)
Prerequisites: MCOM 142
A close examination of the content of the electronic media as communication for the dissemination of ideas and how they affect the cultures in which they are a part. Students learn media literacy skills through the study of programs and critical literature.
(3) |
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MCOM 441 Advanced Media Production (3)
Prerequisites: MCOM 140 , MCOM 141 , MCOM 218 and MCOM 238
Student will apply the experience, knowledge, and skills gained from earlier coursework to independently produce their own programming.
(3) |
Mathematics |
| |
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MATH 101 General Mathematics (3)
Prerequisites: Mathematics ACT 19+ or Mathematics SAT 500+.
A survey course including selected topics from problem solving, set theory, consumer math, and algebra.
(3) |
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-
MATH 101C General Mathematics (3)
Prerequisites: Mathematics ACT less than 18 or Mathematics SAT less than 490.
Co-requisites: MATH 101L
A survey course including selected topics from problem solving, set theory, consumer mathematics, and algebra.
(3) |
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-
MATH 101L General Mathematics Review (0)
Co-requisites: MATH 101C
Expansion of topics from MATH 101C plus supplemental basic material.
(0) |
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-
MATH 103 College Algebra (3)
Prerequisites: Mathematics ACT 19+ or Mathematics SAT 500+.
Polynomial, rational, exponential, and logarithmic functions. Graphing functions, operations with matrices, sequences, series, permutations and combinations included.. 3 hours lecture.
(3) |
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MATH 103C College Algebra (3)
Prerequisites: Mathematics ACT less than 19 or Mathematics SAT less than 490.
Co-requisites: MATH 103L
Polynomial, rational, exponential, and logarithmic functions. Graphing functions, operations with matrices, sequences, series, permutations and combinations included.
(3) |
| |
-
MATH 103L College Algebra Review (0)
Co-requisites: MATH 103C
Expansion of topics from MATH103C plus supplemental basic material.
(0) |
| |
-
MATH 104 College Trigonometry (3)
Prerequisites: MATH 103 or Mathematics ACT 25+ or Mathematics SAT 600+.
Circular functions, trigonometric identities, applications to triangles, complex numbers.
(3) |
| |
-
MATH 105 Elementary Statistics (3)
Prerequisites: MATH 103 or Mathematics ACT 25+ or Mathematics SAT 600+.
Descriptive statistics, introduction to sampling statistics, hypothesis testing, correlation and regression, analysis of variance, and related topics.
(3) |
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-
MATH 200 Introductory Geometry (3)
Prerequisites: MATH 101 or MATH 103 , or Mathematics ACT 25+ or Mathematics SAT 560+.
Includes fundamental concepts of elementary geometry, points, lines, space, separation, simple closed curves.
(3) |
| |
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MATH 219 Discrete Mathematics (3)
Prerequisites: MATH 103 or (equivalent proficiency) and CS 201 .
Topics include the study of functions and relations, graphs and trees, combinatorics, sets, analysis of algorithms, and formal logic.
(3) |
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MATH 253 Calculus with Analytic Geometry I (4)
Prerequisites: MATH 103 and MATH 104 (or equivalent proficiency), or Mathematics ACT of 28+, or Mathematics SAT 660+.
An introduction to differential calculus, including the necessary techniques of inequalities, sets, relations, and analytic geometry. Limits, continuity, and differentiation of algebraic functions. Some applications of differentiation.
(4) |
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MATH 254 Calculus with Analytic Geometry II (4)
Prerequisites: MATH 253 with a grade of “C” or better.
A study of the definite and indefinite integrals, elements of analytic geometry to include: conic sections, polar coordinates, and vectors in two and three dimensions.
(4) |
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MATH 255 Calculus with Analytic Geometry III (4)
Prerequisites: MATH 254 with a grade of “C” or better.
Techniques and applications of integration, vectors in three-dimensional analytic geometry. Elements of infinite series and multiple integration. Introduction to differential equations.
(4) |
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MATH 259 Elementary Number Theory (3)
Prerequisites: MATH 103 or consent of instructor.
Includes numeration systems, primes, divisibility, factorization, indeterminate problems, Diophantine equations, and analysis of congruences.
(3) |
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(3) |
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MATH 303 Mathematical Probability and Statistics I (3)
Prerequisites: MATH 105 (or consent of instructor), and MATH 255 .
Includes distributions of random variables, conditional probability, correlation coefficient, selected distributions, and interval estimation.
(3) |
| |
-
MATH 304 Financial Mathematics (3)
Prerequisites: MATH 255
Mathematical theory of interest and its applications to loans, annuities, bonds and financial portfolios.
(3) |
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-
MATH 305 Mathematics for the Public Schools (3)
Prerequisites: MATH 103 (or equivalent proficiency) and one other mathematics course MATH 101 or above.
A study of techniques appropriate for the teaching of mathematics. Student projects and 10 or more hours of classroom observation may be required. Grade of C (or better) necessary for teacher certification program when course is required.
(3) |
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-
MATH 307 Abstract Algebra I (3)
Prerequisites:
Includes symbolic logic, sets, structure of number systems, introduction to group theory, survey of algebra and proofs of theorems.
(3) |
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-
MATH 309 College Geometry (3)
Prerequisites: MATH 253 .
A careful treatment of Euclidean and non-Euclidean geometries with emphasis on a transformational point of view.
(3) |
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-
MATH 310 Abstract Algebra II (3)
Prerequisites: MATH 307 .
A careful treatment of the structure of algebra, sets, relations, functions, with primary emphasis on group theory, rings integral domains, and fields.
(3) |
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MATH 317 Mathematics for Physical Sciences I (3)
Prerequisites: or , MATH 255
See
(3) |
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-
MATH 318 Mathematics for Physical Sciences II (3)
Prerequisites: or
See
(3) |
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-
MATH 321 Applied Linear Algebra (3)
Prerequisites: MATH 253
A computational treatment of systems of linear equations employing the concepts of linear transformations, matrices and determinants. Other topics covered include eigenvalues and eigenvectors.
(3) |
| |
-
MATH 331 Mathematical Software-Numerics (1)
Prerequisites: , MATH 253 , MATH 321
Introduction to software for doing numerical linear algebra and simulations.
Note: Technology Fee
(1) |
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-
MATH 332 Mathematical Software-Symbolics (1)
Prerequisites: MATH 253
Introduction to software for doing symbolic manipulations and generation of exact closed-form solutions when they exist.
Note: Technology Fee
(1) |
| |
-
MATH 333 Mathematical Software-Statistics (1)
Prerequisites:
An introduction to software for doing descriptive and inferential statistics.
Note: Technology Fee
(1) |
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-
MATH 339 Mathematical Explorations (1)
Prerequisites: MATH 253 or consent of instructor.
Interesting but non-routine problems will be considered, especially those solvable with simple methods. May be repeated up to four times.
(1) |
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MATH 403 Differential Equations (3)
Prerequisites: MATH 255 and MATH 321
Topics include solving linear and nonlinear differential equations, systems of linear differential equations, fundamental existence theorems, numerical solutions, and the use of Laplace transforms.
(3) |
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MATH 404 Mathematical Probability and Statistics II (3)
Prerequisites: MATH 303 .
Continuation of MATH 303 . Includes introduction to limiting distributions, hypothesis testing, sufficient statistics, analysis of variance and non-parametric statistics.
(3) |
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MATH 414 Special Methods in the Teaching of Mathematics (2)
Prerequisites: MATH 305 , one of the set- , , MATH 333 (may be taken concurrently)–and consent of instructor.
Observation (10 or more hours), methods, and media appropriate to the teaching of mathematics.
(2) |
| |
-
MATH 420 Special Topics (3)
Prerequisites: Consent of instructor.
Extended study beyond introductory courses in number theory, abstract algebra, geometry, topology, complex variables, or other topics of interest.
(3) |
| |
-
MATH 425 Linear Algebra (3)
Prerequisites: , MATH 321
Formal treatment of linear transformations, matrices and determinants. Other topics covered include vector spaces and eigenvalue theory.
(3) |
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MATH 440 Independent Study (1-6)
Prerequisites: More than 11 hours in mathematics courses numbered 300 or above. Application must be made and approved by a committee before the student can register for independent study.
Students work on mathematical problems outside the scope of normal courses under minimal supervision. Student must give an oral presentation and a written summary of project.
(1-6) |
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MATH 451 Real Analysis I (3)
Prerequisites: MATH 219 and MATH 255
Utilizes the concepts of limit points and cluster points in the study of functions of one variable. Properties of continuous and differentiable functions. Riemann and Darboux integration, and sequences and series of functions are discussed.
(3) |
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-
MATH 452 Real Analysis II (3)
Prerequisites: MATH 451
The study of metric and Banach spaces; integration theory including Riemann, Lebesgue, and Stieltjes integrals; and functional analysis.
(3) |
| |
-
MATH 459 Numerical Analysis (3)
Prerequisites: CS 201 , MATH 255 , and MATH 321
Solutions of problems by numerical methods. Includes error analysis, polynomial approximations, numerical integration, and differentiation.
(3) |
| |
-
MATH 480 Honors Courses (3)
Juniors and seniors who qualify for Honors Courses are offered the opportunity to study with individual members of the faculty. This is specialized study apart from conventional classroom work. Application must be made and approved by a committee before the student can register for the honors course.
(3) |
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MATH 481 Honors Courses (3)
Juniors and seniors who qualify for Honors Courses are offered the opportunity to study with individual members of the faculty. This is specialized study apart from conventional classroom work. Application must be made and approved by a committee before the student can register for the honors course.
(3) |
Medical Technology |
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MDTH 460 Medical Technology Practicum (15)
Prerequisites: Departmental approval
Clinical laboratory science coursework taken at an accredited School of Clinical Laboratory Science.
Note: May be repeated for up to 30 credit hours.
(15) |
Music |
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MUS 101 Introduction to Music (3)
A general survey of western music from the Middle Ages to the present for students without a working knowledge of music fundamentals. Listening assignments, including attendance at selected concerts, may be included.
(3) |
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MUS 106 Music Theory I (3)
Co-requisites: MUS 106A
Integrated theory course including part-writing, sight-singing and ear-training.
(3) |
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MUS 106A Aural Theory I (1)
Co-requisites: MUS 106
Introductory aural skills class including sight-singing, and ear-training.
(1) |
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MUS 107 Music Theory II (3)
Prerequisites: Grade of C or better in MUS 106 .
Co-requisites: MUS 107A
A continuation of Music Theory I.
(3) |
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MUS 107A Aural Theory II (1)
Prerequisites: MUS 106A or consent of instructor.
Co-requisites: MUS 107
A continuation of Aural Theory I. Harmonic dictation, melodic dictation, and sight-singing.
(1) |
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MUS 161 Class Piano I (1)
Prerequisites: Consent of instructor.
Keyboard skills course including grand staff reading, sight-reading, harmonization, transposition and beginning level piano repertoire in a classroom situation.
(1) |
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MUS 162 Class Piano II (1)
Prerequisites: MUS 161 with a grade of C or better; consent of instructor.
A continuation of MUS 161 with additional studies in scales, arpeggios and cadences.
(1) |
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MUS 163 Brass Class (1)
Prerequisites:
A study of the fundamentals of playing and teaching the brass instruments.
(1) |
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MUS 164 Woodwind Methods (1)
Prerequisites:
The fundamentals of playing and teaching the woodwind instruments with emphasis on teaching procedures.
(1) |
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MUS 204 Music Skills and Materials for the Classroom Teacher (1)
A course in the fundamentals of music as introduced in the general elementary classroom by the classroom teacher in support of the music specialist. A basic study of the principles of Music Education and a survey of the available materials and appropriate procedures for the classroom teacher.
(1) |
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MUS 206 Music Theory III (3)
Prerequisites: Grade of C or better in MUS 107 .
Co-requisites: MUS 206A
A continuation of Music Theory II.
(3) |
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MUS 206A Aural Theory III (1)
Prerequisites: MUS 107A or consent of instructor.
Co-requisites: MUS 206
A continuation of Aural Theory II. Increasingly chromatic harmonic dictations, melodic dictations, sight-reading, and rhythmic exercises.
(1) |
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MUS 220 Special Topics (1-3)
.
(1-3) |
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MUS 262 Class Piano IV (1)
Prerequisites: Consent of instructor.
A continuation of Class Piano I, Class Piano II, and Class Piano III. A grade of C or better required in MUS 261 .
(1) |
| |
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MUS 264 String Methods (1)
Prerequisites: MUS 106 and
An introduction to the technical problems involved in the performance of stringed instruments. Instruction is carried on as in the public school.
(1) |
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MUS 265 Percussion Methods (1)
Prerequisites:
A practical study of percussion for music educators. Study and practice of basic percussion concepts and performance techniques. Areas of focus: snare drum, mallet percussion, multi-percussion, timpani, drum set, and hand percussion.
(1) |
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MUS 266 Voice Methods (1)
Prerequisites:
Open only to students who read music, have a working knowledge of music fundamentals and have consent of instructor. Study and practice of basic principles of singing, including coordination and freedom of the vocal mechanism.
(1) |
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MUS 301 Methods in Music Technology (3)
Prerequisites: EDUC 210 or consent of instructor.
Co-requisites: EDUC 305
The course provides teacher candidates with the knowledge and application of music technology, such as notational software and sound equipment, to teaching.
Note: This course fulfills the requirements of EDUC 301.
(3) |
| |
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MUS 302 History and Analysis of Music I (3)
Prerequisites: MUS 206 or consent of instructor.
A detailed survey of the historical and theoretical practices of music from the Pre-Christian through Baroque Eras.
(3) |
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MUS 303 Music Education I - General (3)
Prerequisites: MUS 300 or consent of instructor.
A study of teaching techniques and materials appropriate to grades PreK-5. Teaching required. Ten hours modeling a master teacher.
(3) |
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MUS 304 Music Education II - Choral (3)
Prerequisites: MUS 300 or consent of instructor.
A study of vocal and choral teaching techniques and materials for grades 5-12. Teaching required. Ten hours modeling a master teacher.
(3) |
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MUS 305 Music Education III - Instrumental (3)
Prerequisites: MUS 300 or consent of instructor.
A study of instrumental teaching techniques and materials appropriate to grade 5-12. Teaching required.
(3) |
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MUS 306 History and Analysis of Music II (3)
Prerequisites: MUS 206 or consent of instructor.
A detailed survey of the historical and theoretical practice of music from the Classic era through the present.
(3) |
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(1) |
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(1) |
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(1) |
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(1) |
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MUS 320 Special Topics (1-3)
Prerequisites: Consent of instructor.
.
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