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Health Promotion |
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HLTH 505 Health Interventions for Diverse Populations (3)
Prerequisites: HLTH 520 .
This course will examine health disparities, health promotion strategies and programs that are effective in changing health behaviors and environments in diverse populations. Selected health promotion intervention strategies for these populations will be developed, reviewed, and evaluated.
(3) |
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HLTH 506 Advanced Content in Health Promotion (3)
A content driven course that will allow the practitioner to better understand the framing of most health-related programming. Topical overviews will include; ATOD use, misuse, and abuse, stress management, social interactions, concepts related to holistic health, and human sexuality.
(3) |
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HLTH 510 Research Literature (3)
Prerequisites: HLTH 500 .
In this course, students will select a research topic and develop a literature review for their Research Capstone. Content will include APA style, identifying reputable resources, and methods for organizing and synthesizing academic literature into a literature review.
(3) |
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HLTH 515 Research Methods in Health Promotion (3)
Prerequisites: .
This course introduces a student to the various types of quantitative and qualitative research methodology. Course content will focus on research processes including evaluations of existing research as well as analysis and application of the findings. Students will also develop the proposal for their capstone research project.
(3) |
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HLTH 520 Health Promotion Special Topics (1-3)
Selected topics in the health education and promotion, including curriculum development, instructional processes, program planning supervision, content development, research, and evaluation.
Note: This course may be repeated up to three times.
(1-3) |
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HLTH 570 Health Promotion Research Capstone (6)
Prerequisites: Completion of 27 credit hours including HLTH 525 with a grade of C or better.
In this course, students will develop and complete their capstone research project. The research project can utilize a variety of methods including quantitative or qualitative data analysis; health promotion program development, implementation and evaluation; or a systematic review of literature.
(6) |
Health Sciences |
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HS 101 Introduction to Health Science (3)
An introduction to the foundational knowledge and skills needed for the health science profession.
Three (3) hours lecture.
(3) |
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HS 111 Prevention and Care of Common Injuries (2)
This course will describe the mechanism, prevention, management and disposition of common athletic and exercise injuries and conditions. Additional topics include emergency care and wound care.
Two (2) hours lecture.
(2) |
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HS 112 Acute Care of Athletic Injuries Lab (1)
This course is a laboratory style course. Skills learned will include basic taping, bracing, wrapping, and padding of common orthopedic injuries.
One (1) hour lab.
(1) |
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HS 201 Emergency Care (1)
Instruction in knowledge and skill of standard first aid and CPR care and in emergency procedures. Course will prepare students for optional American Red Cross First Aid and Professional Rescuer Certifications.
(1) |
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HS 220 Health Science Special Topics (1-3)
A specialized study of various topics and problems in the field of exercise science. Each offering of the course will be planned around a separate and different topic, chosen and designed by the individual instructor.
(1-3) |
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HS 221 Introduction to Athletic Training (2)
Students will receive an introduction to professional organizations and issues, in addition to instruction and assessment of basic clinical skills.
Two (2) hours lecture.
(2) |
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HS 230 Health Science Seminar (1-3)
On various topics in health science.
(1-3) |
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HS 240 Health Science Independent Study (1-3)
Consists of advanced study, reading, and/or research in health science.
(1-3) |
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HS 250 Health Science Internship (1-6)
Provides students with opportunities to develop skills, knowledge, theories, and techniques with procedures from the class-work applied to field situations. Must be approved by faculty supervisor.
(1-6) |
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HS 260 Health Science Practicum (1-3)
The course is a directed field experience designed to provide the student with an opportunity to apply skills, knowledge, and values of physical education and/or sports management in a variety of clinical settings.
(1-3) |
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HS 301 Public Health Epidemiology (3)
An introduction to epidemiological methods in research and their application in public health practice.
Three (3) hours lecture.
(3) |
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HS 320 Health Science Special Topics (1-3)
A specialized study of various topics and problems in the field of exercise science. Each offering of the course will be planned around a separate and different topic, chosen and designed by the individual instructor.
(1-3) |
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HS 330 Health Science Seminar (1-3)
On various topics in health science.
(1-3) |
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HS 340 Health Science Independent Study (1-3)
Consists of advanced study, reading, and/or research in health science.
(1-3) |
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HS 350 Health Science Internship (1-6)
Provides students with opportunities to develop skills, knowledge, theories, and techniques with procedures from the class-work applied to field situations. Must be approved by faculty supervisor.
(1-6) |
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HS 360 Observational Practicum in Athletic Training (1)
Prerequisites: HS 111 and HS 221 .
This practicum course will be taken by students in the semester immediately prior to application to the professional phase of the Athletic Training Program. It will provide the student with clinical-based opportunities within a professional athletic training setting. Classroom and laboratory sessions are designed to introduce the learner to specific educational competencies and clinical proficiencies. The proficiencies will be practiced and assessed to given standards of achievement and linked to courses previously taken. Students will be required to obtain on campus clinical hours during the semester, in addition to one-hour laboratory each week.
One (1) hour lab.
(1) |
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HS 401 Research in the Health Sciences I (2)
The first component of the capstone research experience including research design and literature review.
(2) |
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HS 402 Research in the Health Sciences II (2)
The final component of the capstone research experience including data analysis and disseminating findings.
(2) |
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HS 403 EMT Certification 6
This course will give the student the didactic and clinical knowledge required to become an Emergency Medical Technician (EMT). Upon successful completion of the course, the student will be eligible to take the National Registry and/or West Virginia State EMT Certification exams.
6 |
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HS 420 Health Science Special Topics (1-3)
A specialized study of various topics and problems in the field of health science. Each offering of the course will be planned around a separate and different topic, chosen and designed by the individual instructor.
(1-3) |
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HS 430 Health Science Seminar (1-3)
On various topics in health science.
(1-3) |
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HS 440 Health Science Independent Study (1-3)
Consists of advanced study, reading, and/or research in health science.
(1-3) |
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HS 450 Health Science Internship (1-6)
Provides students with opportunities to develop skills, knowledge, theories, and techniques with procedures from the class-work applied to field situations. Must be approved by faculty supervisors.
(1-6) |
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HS 460 Health Science Practicum (1-3)
The course is a directed field experience designed to provide the student with an opportunity to apply skills, knowledge, and values health sciences in a variety of clinical settings.
(1-3) |
History |
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HIST 101 History of Civilization (3)
A survey of civilizations from their origins to modern times. HIST 101 concludes around 1600.
(3) |
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HIST 102 History of Civilization (3)
A survey of civilizations from their origins to modern times. HIST 102 concludes in the present day.
(3) |
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HIST 203 History of the United States (3)
A survey of the growth of the American people from the founding of the English colonies in North America to the present. HIST 203 concludes in 1877.
(3) |
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HIST 204 History of the United States (3)
History 204 concludes in the present day. A survey of the growth of the American people from the founding of the English colonies in North America to the present.
(3) |
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HIST 303 The Middle Ages and Renaissance (3)
Examination of the major political, economic, and cultural developments of Medieval Europe, Byzantium, and the Islamic States through the Renaissance.
(3) |
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HIST 305 American Colonies (3)
Examination of the diverse experience of colonies in North and South America and the Caribbean Philosophy during the fifteenth, sixteenth, and seventeenth centuries. It considers the global interaction that shaped these colonies, and the interaction of colonists and native peoples, and the social and political consequences of the drive to exploit the colonies’ natural resources.
(3) |
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HIST 307 West Virginia History, Geography, and Government (3)
A study of the geography, history, and government of West Virginia from the days of early settlement to the present. Special attention is given to current problems.
Also listed as: POSC 307 .
(3) |
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HIST 309 Ancient Civilization (3)
Examination of the major political, economic, and cultural developments of the ancient world with particular attention to Mesopotamia, Egypt, the Coastal Civilizations of the Eastern Mediterranean, the Iron Age Empires of Assyria, Babylonia, and Persia, Greece, and Rome.
(3) |
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HIST 310 The United States Since 1933 (3)
Recent American history since the Great Depression and the New Deal. The course focuses on the rise of middle-class culture, the extension of civil rights, challenges to traditional definitions of American society, foreign affairs in an increasingly integrated world, and the outcomes of economic transition from a manufacturing base to a more fluid tech/information foundation.
(3) |
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HIST 311 Modern Germany (3)
Modern German history from Frederick the Great to the current era. The course concentrates on the rise of the German Empire, the creation of the German welfare state, the conflagrations of world wars and a global depression in the twentieth century, recovery and reunification through the Cold War, and the character of contemporary German culture.
(3) |
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HIST 312 The American Civil War (3)
A study of the turbulent history of the United States from the rise of the abolitionist movement and Nat Turner’s raid in 1831 to the end of Reconstruction in 1877. Prominent themes include the role of slavery in the war’s origin, the wartime experience of civilians and soldiers, and the postwar struggle for power among various segments of American society.
(3) |
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HIST 314 Britain and the Empire (3)
Modern British history from the end of the Wars for Empire in the 1700s to the current era. The course focuses on three areas: the rise of a democratic industrial state, the conduct of empire and the creation of the Commonwealth, and British foreign affairs across three centuries of global economic integration and warfare.
(3) |
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HIST 316 Modern Russia (3)
The creation of the modern Russian state, from the reign of Peter the Great to present day. The course surveys the difficulties of unification and development among diverse peoples across two continents, the course of the Russian empire, the construction of an industrial economy, and a cultural history of Russia during the struggle to modernize. Emphasis is placed on the Soviet period after 1917, and on the post-Soviet Russian Federation.
(3) |
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HIST 318 Contemporary World History (3)
A survey of world history since 1914 with emphasis is on the world since 1945.
(3) |
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HIST 320 Special Topics (1-3)
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(1-3) |
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HIST 321 History and Philosophy of Science (3)
Prerequisites: HIST 101 or consent of the instructor.
A critical examination of the history and philosophy of the sciences and their methods. Topics include scientific revolutions, the unity of the sciences, and the nature of experimentation, explanation, and evidence.
Also listed as: PHIL 321 .
(3) |
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HIST 322 The Enlightenment and Revolution (3)
The course covers the evolution of democratic practices in western civilization after 1517, and the democratic political revolutions that followed in the eighteenth and nineteenth centuries. Secondary, related topics are the economic and social transformations that occurred after 1750, in rough proximity to the political revolutions: the early Industrial Revolution, the extension of a global economy, and the rise of large-scale urban manufacturing cultures.
(3) |
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HIST 326 The American Revolution (3)
Examines the origins of America’s war for independence, its legacy, and its social, political, and military aspects, from 1763 to 1830. Emphasizes the social and cultural transformation of American life, the political ideology of the revolutionaries, and the creation of the American republic. All of these themes will be explored from the perspective of soldiers, civilians, women, loyalists, African-Americans, and Native Americans.
(3) |
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HIST 328 The Birth of Modern America (3)
The history of the United States from 1876 to 1932. This course will focus on the impact of industrialization on America as well as the growing role of the United States as a world power.
(3) |
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HIST 333 The African-American Freedom Struggle (3)
Places the Civil Rights movement of the 1960’s into the broader context of the African-American struggle to achieve freedom from the conclusion of the Civil War to the present, and considers the struggle in the broader context of other libertarian movements and global events.
(3) |
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HIST 335 China and Japan (3)
A broad survey of the East Asian civilizations of China and Japan, from the ancient era to the present day. The course concentrates on the recent period dating from the First Opium War in 1839-1842 and the Meiji Restoration of 1868, and compares Chinese and Japanese strategies and experiences of modernization.
(3) |
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HIST 375 History of World Religions (3)
This courses explores the historical development of the world’s religious traditions with particular attention to their philosophical, theological, and ritual dimensions, as well as their relationship with one another. May be taken to fulfill program requirements for the history track, or the history with an emphasis in philosophy track.
(3) |
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HIST 377 History of World Christianity (3)
A history of Christianity from its beginning to the present with an emphasis on its development in diverse cultures throughout the world.
(3) |
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HIST 400 Undergraduate Teaching Assistant (1)
Prerequisites: and . Junior or Senior standing.
Course will focus on introducing students to an array of pedagogical theories and teaching practices in relation to history instruction at a collegiate level. Students will work with an instructor in either HIST 101 or HIST 102 throughout the semester. Students must attend at least two (2) class sessions per week and work with students in peer review groups one-on-one. Applicants ideally should be interested in teaching at the university level or enrolled in courses preparing them for a role in Education. Students should fill out an application available in the Department of Humanities and submit supporting materials outlined on the application a semester before their intention to be UTAs. There shall be a limit to two UTAs per class per semester.
(1) |
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HIST 430 Research Seminar (3)
This course will emphasize various topics and independent research schemas as defined by the instructor. Requires research projects and/or written papers. Students taking this course must be a junior or senior, and must have completed at least two upper level courses in history.
(3) |
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HIST 440 Independent Study (3)
See SOSC 440
(3) |
Honors |
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HONR 101 Freshman Honors Orientation (1)
Prerequisites: Admission to the Honors Program.
HONR 101 provides incoming freshman and transfer students with an orientation to Concord University and the Honors Program. Incoming students admitted to the Honors Program are required to enroll in this course in the first semester of attendance at Concord University. This course replaces UNIV 100 for first-semester Honors students.
(1) |
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HONR 201 Honors Orientation (1)
Prerequisites: Admission to the Honors Program.
HONR 201 provides an orientation to the Honors Program for students admitted to the program as transfer students or after their first semester at Concord. This course is required of these students and should be taken as soon as possible after admission to the Honors Program.
(1) |
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HONR 301 Honors Seminar (3)
Prerequisites: HONR 101 or HONR 201 .
Unique seminars taught by selected faculty. Topics vary. Honors students are required to take at least three (3) hours of Honors Seminar. May be repeated for up to 9 hours of credit.
(3) |
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HONR 401 Honors Capstone (3)
Prerequisites: HONR 301 and senior standing.
A culminating experience for senior honors students. Each HONR 401 student is expected to be working on a major research project in his or her major field while taking HONR 401. The project will be presented to the University community through one or more available venues such as Undergraduate Research Day, Artist Lecture Series, campus or community colloquia, or HONR 301. HONR 401 is open only to Honors students who have completed at least three (3) credit hours of HONR 301.
(3) |
Hospitality |
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HSP 100 Introduction into Recreation and Tourism Management (3)
An introduction to the broad fields and interconnectedness of hospitality, recreation, and tourism. Emphases are placed on history, development, economic and environmental impacts and potential careers in the industries.
(3) |
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HSP 305 Hospitality Management (3)
This course introduces the theory and practice of the management of hospitality organizations. Drawing from historical, sociological, psychological, legal, economic, environmental and political foundations, the course examines hospitality management from a holistic standpoint. Specific topics will include management theory and practice in the lodging, restaurant, managed services, tourism and entertainment, as well as the meetings and concentrations sectors. This course prepares students for specialized studies in these areas.
(3) |
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HSP 309 Lodging Management (3)
Examines the organization and management of various types of lodging facilities. Students will become familiar with all of the functional areas of hotels and other lodging establishments.
(3) |
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HSP 325 Tourism Planning and Development (3)
This course combines theory and field experience in the study of the principles and practices for planning, developing, expanding or refining hospitality and tourism in new or existing tourist areas.
(3) |
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HSP 415 Meetings, Conventions and Special Events Management (3)
Course examines the process of planning, marketing, publicizing and operation of conferences, conventions, trade shows and special events. Emphasis will also be placed on facility requirements of these events.
Note: Tech Fees
(3) |
Language |
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LANG 101 Language 101 (3)
The most basic patterns of the language grammar. Basic vocabulary and development of beginning skills in reading, writing, speaking, and comprehending the language.
Note: Students who have received credit for any higher-level Language course, of the same language, may not receive credit for this course.
(3) |
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LANG 102 Language 102 (3)
Prerequisites: Consent of instructor.
Further development of elementary skills in reading, writing, speaking, and comprehending. Expansion of tenses, moods, and sentence complexity.
Note: Students who have received credit for any higher-level Language course, of the same language, may not receive credit for this course.
(3) |
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LANG 201 Language 201 (3)
Prerequisites: Consent of instructor.
Readings in culture and literature; review and expansion of grammar and vocabulary; practice in writing, speaking and comprehending the language.
Note: Students who have received credit for any higher-level Language course, of the same language, may not receive credit for this course.
(3) |
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LANG 202 Language 202 (3)
Prerequisites: Consent of instructor.
Further readings in culture and literature; review and enhancement of grammar and vocabulary; practice in writing, speaking and comprehending the language.
Note: Students who have received credit for any higher-level Language course, of the same language, may not receive credit for this course.
(3) |
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LANG 370 Advanced Studies (1-3)
Prerequisites: Consent of instructor.
Advanced and extended exploration of topics addressed in other language courses at Concord. This course is intended for students who have already successfully completed the appropriate lower numbered course. May be repeated for credit.
(1-3) |
Legal Studies and Pre-Law |
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LSPL 101 Introduction to Legal Systems (3)
The nature of law and the judicial system. The relationship of law, governments, ethics, and the consumer to business enterprise. Includes the study of contracts, law of sales, torts, governmental regulations of business, environmental and consumer protection. Provides students an opportunity to examine the general framework of the legal system, thus informing students of the content as well as process of a career in law.
(3) |
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LSPL 201 Legal Research and Writing (3)
Prerequisites: LSPL 101 .
This course is intended to introduce the students to the fundamentals of legal research and writing to develop the skills necessary to prepare case briefs, legal memoranda, and a motion and brief to a court.
(3) |
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LSPL 269 Mock Trial (2)
Prerequisites: LSPL 101 .
Students are presented with the theoretical knowledge and practical skills relative to civil and criminal trials and advocacy.
(2) |
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LSPL 301 Legal Ethics (3)
Prerequisites: LSPL 101 and LSPL 201 .
A study of the ethical foundation of the U.S. legal system with special emphasis on the Code of Professional Responsibility and the Canons of Judicial Ethics. Differential analysis with other professional ethical paradigms will be examined and applied through case simulations.
(3) |
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LSPL 349 Advanced Mock Trial (2)
Prerequisites: LSPL 101 .
Students are presented with the theoretical knowledge and practical skills relative to civil and criminal trials and advocacy.
(2) |
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LSPL 405 Legal Studies Capstone (3)
Prerequisites: LSPL 101 , LSPL 201 , and LSPL 301 .
Students are given opportunities to integrate and synthesize content from classes, and from experiences such as clerkship and mock trial.
(3) |
Management |
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MGT 305 Principles of Management (3)
This course provides an introduction to the theory and practice of the management of organizations. Core disciplines drawn upon include sociology, social psychology, economics, political science, and philosophy. The course examines management from the perspective of planning, organizing, controlling, leading and staffing. Specific topics will include leadership, teamwork, motivation, decision making, strategy, change management, and ethics.
(3) |
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MGT 306 Organizational Behavior (3)
Prerequisites: MGT 305 .
This course introduces students to the challenges and problems of human behavior in an organizational setting and examines approaches for solving these problems. Its purpose is to help students better understand how individuals and groups work in organizations, and ultimately to improve their understanding and skills in working with people and projects in all types of organizations. Emphasis is placed on the study of personality, work attitudes and motivation, stress, groups and team processes, leadership, communication, organizational change and development.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 308 Human Resource Management (3)
Prerequisites: MGT 305 .
This course is an introduction to human resource management principles and practice, primarily for business majors. The course focuses on the strategic management of employees in organizations, including strategic and workforce planning, recruitment, selection, learning and development, performance management, compensation and benefits, ethics and social responsibility and safety, health, and wellness. It is intended to provide students a broad understanding of human resources management from an integrated HR worldview, to introduce key areas of HR in the ever-changing work environment, and to enable students to incorporate contemporary HR practices in future management roles.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 314 Entrepreneurship I (3)
An introductory course presenting the student with an understanding of the major principles and practices necessary to start a business venture. Provides the student with various facets of turning an idea into an enterprise. Students will learn the design thinking concept as well as how to pitch their business idea.
(3) |
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MGT 400 Entrepreneurship II (3)
Prerequisites: .
This course focuses on the concepts, skills, and attitudes critical for identifying and evaluating interesting business ideas and developing these ideas in the form of a potential entrepreneurial venture by developing a complete business plan. It emphasizes understanding of the processes of innovation for finding entrepreneurial opportunities and the processes of launching entrepreneurial ventures.
(3) |
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MGT 401 Compensation Management (3)
Prerequisites: MGT 308 .
This course is an analysis of various compensation strategies, job analysis, internal alignment and external competitiveness of pay strategies, individual and group performance-based pay, benefits, and employee motivation. The course also covers topics such as strategic pay decisions, pay structures, job evaluation, competencies, pay-for-performance, and performance appraisals.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 405 Organizational Theory and Design (3)
Prerequisites: MGT 305 .
This course is a study of the theoretical bases of organizational design and processes, as well as the performance of individuals who populate them. The course emphasizes concepts of organizational theory from a managerial perspective as applied to the performance of organizational purpose, design, structure, bureaucracy, power and politics as well as the impact of the external environmental and internal organizational factors on structure and design.
(3) |
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MGT 406 Staffing (3)
Prerequisites: MGT 308 .
This course is an introduction to modern day practices of employee recruitment and selection in organizations; and strategies for aligning organizational goals with human resource planning, the impact of staffing on management decisions, measurement of staffing effectiveness, job/competency analysis, recruitment and job choice, external selection practices and internal staffing decisions. Emphasis is also placed on relevant legislation and court decisions and practical application of relevant theory and past research.
(3) |
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MGT 407 Organizational Leadership (3)
Prerequisites: MGT 308 .
This course explores the foundational concepts of modern leadership and reviews traditional leadership theory. The purpose of the course is for students to gain an understanding of the history of the study of leadership, to provide students with the opportunity to apply theories of leadership to everyday practice, to explore the relationship between personal awareness and reflection on growth in their leadership development, and to provide feedback from others on perceptions of the student’s leadership effectiveness.
(3) |
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MGT 408 Training and Development (3)
Prerequisites: MGT 308 .
This course introduces practical and theoretical approaches to the training and development of employees in an organization. Topics include organization, role and scope of the training and development function, philosophies; strategies and needs analysis; development of program content, methods, materials and techniques, and evaluation and control of the training and development function.
(3) |
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MGT 410 Business Ethics and Social Responsibility (3)
Prerequisites: MGT 305 or consent of the instructor.
This course is an examination of the role of management promoting ethical performance and social responsibility in the modern organization. Students will examine the ethical and economic relationship between business and society, how governance mechanisms and corporate culture might contribute to a company’s success or failure, moral theories, and moral decision-making in a business context.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 420 Special Topics: Management (1-3)
Prerequisites: Based upon course content, the instructor will determine required prerequisite(s).
Selected topics in the contemporary management environment will be explored.
(1-3) |
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MGT 430 Seminar: Management (1-3)
This is a seminar for seniors in which students conduct independent research projects on varying relevant and cutting-edge managerial issues with the guidance of departmental faculty. Students will select, complete, and report on an individual or team project that demonstrates achievement at the application and synthesis level. Presentation of research approaches, subject and results, a group project, or an individual research project may be required. Instructor may vary topics in theory and practice.
(1-3) |
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MGT 440 Independent Study: Management (1-3)
An independent study course is defined as an area of study or research necessitating a high level of self-directed learning, and is an opportunity for the student to enroll in a course of intensified study of a subject (mutually agreed upon by the student and the instructor) not normally covered in other courses. In this course, students will be required to read, conduct research, complete written examinations, reports, projects, research papers, portfolios, or similar assignments that are designed to measure competency in the stated educational objectives. Management courses currently offered through formal instruction, or a new topic within the management field not listed in the course catalog, can both be selected for independent study by a special arrangement with the instructor and approval by the department chair.
(1-3) |
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MGT 441 Operations Management (3)
Prerequisites: MGT 305 and BGEN 335 .
Study of the production process, emphasizing planning, analysis and control. Topics include production planning, plant layout and materials handling, methods analysis, inventory management, scheduling, quality control, and work measurement.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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MGT 460 Practicum: Management (1-3)
The management practicum provides students with practical application of a previously or concurrently studied field or theory, as well as supervised practice of management techniques in a business setting. Topics relevant to the fields taught in the Department of Business will be selected based on student interest and staff availability. The practicum provides an opportunity for students to apply the skills, knowledge, cognitive/affective processes, and values of general management practice in a business setting.
(1-3) |
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MGT 465 Strategic Management (3)
Prerequisites: Completion of the Business Core exceptions are MGT 410 and BGEN 440 which can be taken simultaneously with the course.
An examination of the managerial decisions and actions that determine the long-term performance of a corporation. Emphasizes the evaluation of environmental opportunities and constraints in light of a corporation’s internal strengths and weaknesses. Emphasis is placed on integrating previous coursework into meaningful corporate, business, and functional strategies. Students should plan to take this course in the last semester of their graduating year.
Note: This course is restricted to students who have been accepted into a business student status or who are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
(3) |
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(1-3) |
Marketing |
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MKT 305 Principles of Marketing (3)
A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution/supply chain management, pricing, and promotion.
(3) |
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MKT 316 Advertising and Sales Promotion (3)
Prerequisites: MKT 305 .
A systematic and comprehensive study of the management of the overall advertising effort in modern corporations. Topics include: development and implementation of advertising campaigns; overseeing the placement of advertising of all types in the various media, such as radio, television, newspapers, magazines, direct mail, Internet and outdoor; and the coordination of the advertising effort with the company’s overall marketing program.
(3) |
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MKT 321 Sales (3)
Prerequisites: MKT 305 .
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include preparation for successful presentations, dyadic, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.
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MKT 322 Retail Management (3)
A comprehensive study of the management of the retailing environment. Problems and alternatives facing retail establishments with respect to marketing functions are examined. Topics include: location, organization, operation, promotion, and merchandising policies.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
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MKT 330 Marketing Channels and Distribution (3)
Prerequisites: MKT 305 .
A study of the management of the firm’s distribution system to provide effective, efficient, and reliable delivery of products and services.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
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MKT 340 Marketing Research (3)
Prerequisites: MKT 305 and either BGEN 202 or MATH 105 .
Marketing research is the key link between the customers which the organization serves and the strategic decision makers in that organization, whether in the for-profit or not-for-profit sector. Focuses on the gathering and analysis of data. Includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation, and the use of statistical software.
Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.
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