Mar 28, 2024  
2022-2023 Academic Catalog (August 2022 - July 2023) 
    
2022-2023 Academic Catalog (August 2022 - July 2023) [ARCHIVED CATALOG]

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MKT 322 Retail Management

(3)
A comprehensive study of the management of the retailing environment. Problems and alternatives facing retail establishments with respect to marketing functions are examined. Topics include: location, organization, operation, promotion, and merchandising policies.


Note: This course is restricted to students who have been accepted into a business student status or are in Concord academic programs that have made prior arrangements to include these courses in their curriculum requirements.



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