2023-2024 Academic Catalog (August 2023 - July 2024 
    
    Jun 21, 2024  
2023-2024 Academic Catalog (August 2023 - July 2024 [ARCHIVED CATALOG]

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MKT 322 Retail Management

(3)
A comprehensive study of the management of the retailing environment. Problems and alternatives facing retail establishments with respect to marketing functions are examined. Topics include: location, organization, operation, promotion, and merchandising policies.




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