MKT 412 International Marketing

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Prerequisites: MKT 305 .
International Marketing addresses global issues and describes concepts relevant to global marketing, regardless of the current level or extent of the firm's international involvement. Emphasis is on the strategic implications of competition within different countries' markets. The scope is not limited to a specific country or region. The purpose is to develop a framework or process for identifying and analyzing the important cultural and environmental differences among countries or global regions that impact purchasing decisions. As a result of completing this course, when surveying the tasks of marketing within a new international market, the marketer will understand and apply the process for creating market plans that include the impact of important cultural, economic, political, and social differences and changes within the various countries and regions.