Apr 22, 2024  
2014-2015 Academic Catalog (August 2014 - July 2015) 
    
2014-2015 Academic Catalog (August 2014 - July 2015) [ARCHIVED CATALOG]

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MKT 320 Sales

(3)
Prerequisites: MKT 305 .
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include: preparation for successful presentations, dyadic interaction, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.



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