|
May 12, 2024
|
|
|
|
COMM 315 Integrated Strategic Communication (3) Prerequisites: An examination of how public relations, advertising, and marketing converge to achieve organizational goals by using strategic planning to coordinate communication of consistent messages and a coherent brand identity to multiple publics via a wide variety of ever-evolving media channels.
Term Offered: (S)
Add to Portfolio (opens a new window)
|
|