Communication Arts - Public Relations Emphasis (BA CA)

Core Requirements:

The degree of Bachelor of Arts in Communication Arts requires the successful completion of 120 semester hours, including (1) the Program of General Studies ; (2) completion of the Communication Core; and (3) an area of emphasis in at least one of the four Communication Arts areas.

General Education Requirements:

Within the general studies curriculum provided by the University, communication students are required to take COMM 101 and THEA 102A/THEA 102B.  Taking one year of modern language is strongly recommended.  Substitutions of the other general education courses may be taken as per the modern language substitution policy.

Communication Arts Core Requirements (18 hours):

Foundations:

Theory -choose three courses from the following:  (Broadcasting must take COMM 230: Public Relations must take COMM 250; Theatre must take THEA 316)

Capstone Experience:

Public Relations Emphasis Requirements:

(34 Hours)

• ART 106 Basic Computer Graphics (3)

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• COMM 315 Integrated Strategic Communication (3)
• COMM 350 Public Relations Writing (3)
• COMM 360 Communication Law (3)
• COMM 440 Public Relations Cases (3)
• COMM 450 Communication Research (3)

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• COMM 210N Communication Workshop (1)
• COMM 210P Communication Workshop (1)
• COMM 210R Communication Workshop (1)
• COMM 210T Communication Workshop (1)

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• Choose four (4) courses from the following:

• ART 216A Photography I (3)
• ART 222 Basic Production Techniques (3)
• COMM 209 Argumentation and Debate (3)
• COMM 304 Intercultural Communication (3)
• COMM 400G Special Projects in Communication (3)
• COMM 411 Rhetorical Theory & History (3)
• COMM 422 Rhetorical Criticism (3)
• MKT 305 Principles of Marketing (3)
• MKT 316 Advertising and Sales Promotion (3)
• THEA 311 Voice and Interpretation (3)

• Or any/all of the remaining Communication Core Theory Courses