Jul 17, 2019  
2017-2018 Academic Catalog (August 2017 - July 2018) 
    
2017-2018 Academic Catalog (August 2017 - July 2018) [ARCHIVED CATALOG]

MKT 320 Sales

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Prerequisites: MKT 305  
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include preparation for successful presentations, dyadic, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.