Sep 17, 2019  
2017-2018 Academic Catalog (August 2017 - July 2018) 
    
2017-2018 Academic Catalog (August 2017 - July 2018) [ARCHIVED CATALOG]

MKT 445 Marketing Management

(3)
Prerequisites: MKT 305   and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as :  product development, pricing, distribution networks, and promotion.  Combines qualitative and quantitative analysis.  Involves the use of marketing support software.