Oct 02, 2022  
2021-2022 Academic Catalog June 1, 2021- May 31, 2022 
    
2021-2022 Academic Catalog June 1, 2021- May 31, 2022 [ARCHIVED CATALOG]

MKT 305 Principles of Marketing

(3)
A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution/supply chain management, pricing, and promotion.