Apr 28, 2024  
2013-2014 Academic Catalog (August 2013 - July 2014) 
    
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2013-2014 Academic Catalog (August 2013 - July 2014) [ARCHIVED CATALOG]

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RTM 355 Tourism Promotion

(3)
Prerequisites: MKT 305  or consent of instructor.
Provides an overview of tourism promotion. Examines the agencies and organizations currently engaged in such promotion and the methods employed by them to attract customers to their tourism destinations.


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