Business Administration - (BS BA)

The Business Administration Core

The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student's chosen area of emphasis.

• ACCT 205 Principles of Accounting I (3)
• ACCT 206 Principles of Accounting II (3)

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• BEOA 220 Fundamentals of Business Communication (3)

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• BGEN 202 Decision Sciences I (3)
• BGEN 222 Business Productivity Software (3)
• BGEN 301 Introduction to the Legal Environment (3)
• BGEN 335 Decision Sciences II (3)
• BGEN 440 International Business (3)

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• ECON 201 Principles of Macroeconomics (3) *
• ECON 202 Principles of Microeconomics (3) *

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• FIN 311 Principles of Managerial Finance (3)

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• MGT 305 Principles of Management (3)
• MGT 430 Business Ethics and Social Responsibility (3)
• MGT 460 Strategic Management (3)

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• MKT 305 Principles of Marketing (3)

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• *One of the two required Economics courses will satisfy a three (3) hour Social Science General Studies requirement.

(1) Accounting Emphasis

The objective of the accounting area is to provide the education to pursue a variety of accounting and business careers.  The curriculum includes exposure to descriptive and analytical information useful in the business decision-making process. 

Required courses for the Accounting Emphasis include:

• ACCT 305, Intermediate Accounting I (3)
   
• ACCT 306, Intermediate Accounting II (3)
   
• ACCT 307, Intermediate Accounting III (3)
   
• ACCT 401, Auditing (3)
   
• ACCT 415, Accounting Information Systems (3)
   
• BGEN 302, Legal Concepts in Accounting (3)
   
• One 3 hour approved business elective course (3)

*CPA Exam requires 150 credit hours.  A minimum of 27 accounting hours above ACCT 205 and must also  include six (6) credit hours of Business Law.

(2) Administrative Systems Emphasis

The administrative systems area of emphasis provides instruction in the theory and skills needed to function in and successfully manage current office environments, as well as the flexibility to adapt to future office environments as technologies change.  Students completing the program are often employed in support services such as administration, payroll, information and data processing; facilities management; materials scheduling and distribution; conference planning and travel; records management, telecommunications management, and security. 

Required courses for the Administrative Systems Emphasis include:

• BEOA 250, Applied Business Software Topics (3)
   
• BEOA 302, Administrative Systems Management (3)
   
• BGEN 311, Management Information Systems (3)
   
• MGT 308, Human Resources/Labor Relations (3)
   
• Three 3 hour approved business elective courses (9 hours total)

(3) Finance Emphasis

The objective of the finance area of emphasis is to prepare students seeking career opportunities  in the areas of corporate finance, investment management, and management of financial institutions.  Rigor in course work and quantitative skills is emphasized.  Students completing the program receive adequate exposure both in financial theory and policy essential for career growth in a sophisticated and competitive environment within small or large financial organizations.

Required courses for the Finance Emphasis include:

• FIN 315, Intermediate Financial Management (3)
   
• FIN 316, Investments (3)
   
• FIN 407, Financial Institutions (3)
   
• FIN 436, International Financial Management (3)
   
• Three 3 hour approved business elective courses (9 hours total)

(4) Management Emphasis

The management area of emphasis provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations.  Students completing this program of study typically secure employment in a wide variety of business careers that range from the management of small businesses to employment in large organizations of all types.

Required courses for the Management Emphasis include:

• BGEN 311, Management Information Systems (3)
   
• MGT 308, Human Resources/Labor Relations (3)
   
• MGT 309, Organizational Theory and Behavior (3)
   
• MGT 441, Operations Management (3)
   
• Three 3 hour approved business elective courses (9 hours total)

(5) Marketing Emphasis

The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.

Required courses for the Marketing Emphasis include:

• MKT 316, Advertising and Sales Promotion (3)
   
• MKT 320, Sales (3)
   
• MKT 340, Marketing Research (3)
   
• MKT 406, Consumer Behavior (3)
   
• MKT 445, Marketing Management (3)
   
• Two 3 hour approved business elective courses (6 hours total)