Business Administration - (BS BA)

The Business Administration Core

The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student's chosen area of emphasis.

• ACCT 205 Principles of Accounting I (3)
• ACCT 206 Principles of Accounting II (3)

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• BGEN 202 Decision Sciences I (3)
• BGEN 205 Fundamentals of Business Communication (3)
• BGEN 222 Business Productivity Software (3)
• BGEN 301 Principles of Business Law (3)
• BGEN 335 Decision Sciences II (3)
• BGEN 440 International Business (3)

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• ECON 201 Principles of Macroeconomics (3) *
• ECON 202 Principles of Microeconomics (3) *

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• FIN 311 Principles of Managerial Finance (3)

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• MGT 305 Principles of Management (3)
• MGT 430 Business Ethics and Social Responsibility (3)
• MGT 460 Strategic Management (3)

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• MKT 305 Principles of Marketing (3)

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• *One of the two required Economics courses will satisfy a three (3) hour Social Science General Education requirement.

(1) Accounting Emphasis

The objective of the accounting area is to provide the education to pursue a variety of accounting and business careers.  The curriculum includes exposure to descriptive and analytical information useful in the business decision-making process. 

Required courses for the Accounting Emphasis include:

• ACCT 303, Accounting Regulations (3)  
• ACCT 305, Intermediate Accounting I (3)
    
• ACCT 306, Intermediate Accounting II (3)
    
• ACCT 310, Federal and State Taxation I (3)  
• ACCT 401, Auditing (3)
    
• ACCT 415, Accounting Information Systems (3)
    
• One 3 hour approved business elective course (3)

To sit for the CPA Exam, a candidate must complete 150 hours made up of: 
27 hours of accounting courses above the ACCT 205 level along with 6 hours of business law and 3 hours of each of  the following:  economics, finance, marketing, statistics, management; and 12 hours of business-related electives.

(2) Finance Emphasis

The objective of the finance area of emphasis is to prepare students seeking career opportunities  in the areas of corporate finance, investment management, and management of financial institutions.  Rigor in course work and quantitative skills is emphasized.  Students completing the program receive adequate exposure both in financial theory and policy essential for career growth in a sophisticated and competitive environment within small or large financial organizations.

Required courses for the Finance Emphasis include:

• FIN 315, Intermediate Financial Management (3)
    
• FIN 316, Investments (3)
    
• FIN 407, Financial Institutions (3)
    
• FIN 436, International Financial Management (3)
    
• Three 3 hour approved business elective courses (9 hours total)

(3) Management Emphasis

The management area of emphasis provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations.  Students completing this program of study typically secure employment in a wide variety of business careers that range from the management of small businesses to employment in large organizations of all types.

Required courses for the Management Emphasis include:

• BGEN 311, Management Information Systems (3)
    
• MGT 306, Organizational Behavior (3)  
• MGT 308, Human Resource Management (3)
    
• MGT 441, Operations Management (3)
    
• Three 3 hour approved business elective courses (9 hours total)

(4) Marketing Emphasis

The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.

Required courses for the Marketing Emphasis include:

• MKT 316, Advertising and Sales Promotion (3)
    
• MKT 320, Sales (3)
    
• MKT 340, Marketing Research (3)
    
• MKT 406, Consumer Behavior (3)
    
• MKT 445, Marketing Management (3)
    
• Two 3 hour approved business elective courses (6 hours total)