May 27, 2022  
2020-2021 Academic Catalog (August 2020 - July 2021) 
    
2020-2021 Academic Catalog (August 2020 - July 2021) [ARCHIVED CATALOG]

MKT 305 Principles of Marketing

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A survey of the fundamental features of contemporary marketing systems and the planning required to make available satisfying goods and services at a profit. A study of the complex and dynamic activities of marketing functions, explaining the roles of marketing in society and the institutions that compose the marketing system. Focuses on the marketing mix: product development and differentiation, distribution/supply chain management, pricing, and promotion.