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Aug 18, 2022
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2021-2022 Academic Catalog June 1, 2021- May 31, 2022 [ARCHIVED CATALOG]
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MKT 445 Marketing Management (3) Prerequisites: MKT 305 and two additional Marketing courses. The application of fundamentals and theory to the development of marketing strategy in such areas as : product development, pricing, distribution networks, and promotion. Combines qualitative and quantitative analysis. Involves the use of marketing support software.
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