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2021-2022 Academic Catalog June 1, 2021- May 31, 2022 
    
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2021-2022 Academic Catalog June 1, 2021- May 31, 2022 [ARCHIVED CATALOG]

MKT 445 Marketing Management

(3)
Prerequisites: MKT 305   and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as :  product development, pricing, distribution networks, and promotion.  Combines qualitative and quantitative analysis.  Involves the use of marketing support software.