MKT 340 Marketing Research

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Prerequisites: MKT 305 and either BGEN 202 or MATH 105 .
Marketing research is the key link between the customers which the organization serves and the strategic decision makers in that organization, whether in the for-profit or not-for-profit sector. Focuses on the gathering and analysis of data. Includes research design, primary and secondary data sources, quantitative and qualitative methods of data collection, analysis and interpretation, and the use of statistical software.