2023-2024 Academic Catalog (August 2023 - July 2024 
    
    Jun 21, 2024  
2023-2024 Academic Catalog (August 2023 - July 2024 [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

MKT 445 Marketing Management

(3)
Prerequisites: MKT 305   and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as :  product development, pricing, distribution networks, and promotion.  Combines qualitative and quantitative analysis.  Involves the use of marketing support software.




Add to Portfolio (opens a new window)