Feb 22, 2024  
2014-2015 Academic Catalog (August 2014 - July 2015) 
2014-2015 Academic Catalog (August 2014 - July 2015) [ARCHIVED CATALOG]

Business Administration - (BS BA)

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B.S. in Business Administration Degree Requirements

The Bachelor of Science in Business Administration degree requires successful completion of 120 semester hours, including (1) the Program of General Studies; (2) the Business Administration Core; and (3) one of the five areas of emphasis listed below. In order to earn this degree, students are also required to maintain a cumulative grade average of at least 2.25 (C) for all courses in Business.

The Business Administration Core

The Business Administration Core consists of introductory courses from all major business disciplines taught at Concord University. It is intended to provide a comprehensive understanding of a broad spectrum of fields in business administration and a foundation for specialized study in the student’s chosen area of emphasis.

(1) Accounting Emphasis

The objective of the accounting area is to provide the education to pursue a variety of accounting and business careers.  The curriculum includes exposure to descriptive and analytical information useful in the business decision-making process. 

Required courses for the Accounting Emphasis include:

To sit for the CPA Exam, a candidate must complete 150 hours made up of: 
27 hours of accounting courses above the ACCT 205 level along with 6 hours of business law and 3 hours of each of  the following:  economics, finance, marketing, statistics, management; and 12 hours of business-related electives.

(2) Administrative Systems Emphasis

The administrative systems area of emphasis provides instruction in the theory and skills needed to function in and successfully manage current office environments, as well as the flexibility to adapt to future office environments as technologies change.  Students completing the program are often employed in support services such as administration, payroll, information and data processing; facilities management; materials scheduling and distribution; conference planning and travel; records management, telecommunications management, and security. 

Required courses for the Administrative Systems Emphasis include:

(3) Finance Emphasis

The objective of the finance area of emphasis is to prepare students seeking career opportunities  in the areas of corporate finance, investment management, and management of financial institutions.  Rigor in course work and quantitative skills is emphasized.  Students completing the program receive adequate exposure both in financial theory and policy essential for career growth in a sophisticated and competitive environment within small or large financial organizations.

Required courses for the Finance Emphasis include:

(4) Management Emphasis

The management area of emphasis provides students with a comprehensive understanding of the principles, processes, and practices involved in the management of people and organizations.  Students completing this program of study typically secure employment in a wide variety of business careers that range from the management of small businesses to employment in large organizations of all types.

Required courses for the Management Emphasis include:

(5) Marketing Emphasis

The marketing area of emphasis is designed to offer the student a general business education with the aim of developing a career in the field of marketing. Marketing consists of numerous activities that link the production of goods and services to the consumer or industrial user. The curriculum emphasis is on professional preparation for developing marketing strategies and management of marketing operations. Wide-ranging opportunities are available for marketing students in all types and sizes of for-profit and not-for-profit organizations including retailing, wholesaling, service agencies, health-care organizations, educational units, and governmental institutions. The marketing area of emphasis provides students with comprehensive exposure for career options within many branches of marketing, including: advertising, sales, marketing management, retailing, marketing research, and product management.

Required courses for the Marketing Emphasis include:


Each student is assigned a Division academic adviser who will be available to answer questions, provide guidance in course selection, assist in setting goals, and help students make knowledgeable career decisions. Students meet with faculty academic advisers to plan academic scheduling, and advisers sign all registration and change of schedule forms. Students are encouraged to meet with advisers periodically to discuss academic progress, career placement, and special needs.

In order to register for most* of the upper level courses required for the business administration degree, students must be admitted to the Division of Business or take courses that are open by prior arrangement with other Concord academic programs. Requirements for admission to this status are:

1) The completion of 60 credit hours with a Grade Point Average of 2.25 or higher;
2) Completion of the following courses:

  • ACCT 205, Principles of Accounting I (3)
  • BEOA 220, Fundamentals of Business Communication (3)
  • BGEN 222, Business Productivity Software (3)
  • ECON 201, Principles of Macroeconomics (3)
  • ECON 202, Principles of Microeconomics (3)

Students who intend to choose a degree in Business will be required to take MATH 103 and MATH 105 as a prerequisite for the following courses:

  • BGEN 202, Decision Sciences (3)
  • BGEN 335, Decision Sciences II (3)

and MATH 103 for the following course:

  • FIN 311, Principles of Managerial Finance (3)

In addition to the business core, 9-12 hours of designated courses arranged by the student and the academic adviser in a comprehensive program of study are required of all students in each area of emphasis.

Course sequence forms should be obtained from one of three sources: (1) the student’s adviser, (2) the Division Office, Nick J. Rahall Technology Building 203, or (3) the Division of Business website:  (www.concord.edu/academics/business).

Transfer Credit

The Division of Business accepts courses for credit from other 4-year state institutions and from business programs accredited by the Association to Advance Collegiate Schools of Business, (AACSB). Credit for most online courses will only be accepted from AACSB accredited institutions. Transfer credits of 100 and 200 levels may not be accepted for 300 or higher credit; these credits may be accepted as general elective credit. No transfer credit can be given for any business course that is more than 10 years old; Concord may agree to accept such courses for general elective credit. In addition, the Division will not accept for business credit transfer classes with a grade lower than “C.” The transfer criteria for the following three courses are more restrictive; specifically, transfer credit (including 100 and 200 level, as well as, upper level credit) will only be accepted for credit if transferred in within 5 years and with a grade of “B” or better:

The student may appeal this rule to the Division, whereby a committee of Division faculty members will evaluate the merit of the appeal and forward the results of their decision to the Division Chair and the Registrar.

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