May 23, 2022  
2020-2021 Academic Catalog (August 2020 - July 2021) 
2020-2021 Academic Catalog (August 2020 - July 2021) [ARCHIVED CATALOG]

MKT 321 Sales

Prerequisites: MKT 305  
A comprehensive study focusing on personal selling. The dynamics involved in business to business marketing of products, services, and ideas are investigated. Topics include preparation for successful presentations, dyadic, and sales management functions. Students will identify problems and develop solutions through application of appropriate skills and actions in case studies and active participation.