May 23, 2022  
2020-2021 Academic Catalog (August 2020 - July 2021) 
    
2020-2021 Academic Catalog (August 2020 - July 2021) [ARCHIVED CATALOG]

MKT 445 Marketing Management

(3)
Prerequisites: MKT 305   and two additional Marketing courses.
The application of fundamentals and theory to the development of marketing strategy in such areas as :  product development, pricing, distribution networks, and promotion.  Combines qualitative and quantitative analysis.  Involves the use of marketing support software.