ART 402 Advanced Advertising Design

(3)

Prerequisites: Grade of C or better in ART 329 , and ART 328 , or consent of instructor.
Media in both web design and print production are explored. Creative judgment, technical facility, including proficiency in advanced computer graphics are emphasized. The student will become familiar with the production of advertising campaigns, corporate image designs, unification of brand images and advanced design, web design and printing techniques. A final project presentation to client(s) is required for a final grade. A grade of a C or better is required for credit for Studio or Advertising/Graphic Design majors.