2022-2023 Academic Catalog (August 2022 - July 2023) 
    
    Jul 22, 2024  
2022-2023 Academic Catalog (August 2022 - July 2023) [ARCHIVED CATALOG]

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MCOM 301 Persuasion

(3)
Studies persuasive theories and strategies for reaching target audiences including: exploring how credibility and communicator characteristics affect persuasion; methods for measuring and changing attitudes and behavioral intentions; and learning how to structure and deliver persuasive messages from a social scientific perspective. 




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